Looking for more ways to increase your bottom line? Your local schools, colleges, and universities are a great source of untapped profit for your salon or spa. If you get your foot in the door, you have the potential to create a healthy revenue stream for years to come.
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The Academic Calendar is Your Friend
If you or a member of your family is not involved in the school community, you may be completely oblivious to what big events are happening. Luckily, a school’s academic calendar is public knowledge and easy to find. Use it as a marketing road map to help you plan campaigns and promotions.
Some events to keep your eye on:
Sports bring the entire community together and create a great opportunity to grow brand awareness. Sponsoring scoreboards, uniforms, etc. increases your business’s visibility. If you offer more therapeutic services such as massage, think of a way to market your services to athletes and coaches.
First Day of School
Everyone wants to look great for the first day of school. Create some back-to-school specials to help students and teachers show up on the first day looking and feeling their best.
Proms, Society Formals, End of Year Ball etc
Prepping for a glamorous night can involve many beauty services including hair, makeup, nails, tanning, facials, waxing, and more. Offer event-specific specials to help bring more business through your doors.
Winter and Easter Holidays
Design packages to help beat the winter blues or get that pre-holiday glow.
Offer a special gift card promotion to help celebrate all the graduates. Who wouldn’t want a nice day at the spa or a new do after all that hard work?
Portrait and Picture Day
Join forces with local photographers and offer hair and makeup services or offer an early morning “picture day pamper hour.”
Make it easy for your clients to find gifts teachers with pre-made gift baskets or gift card promotions.
Build Long-Lasting Relationships
There are several organizations within an educational community that need your services. Building relationships with key leaders can help create long-lasting opportunities for your business.
- Theater productions
- Fashion and talent shows
- Dance companies
- Sports teams
- University Societies