Successful salons and spas are in-tune with every aspect of their business. They’ve created a foundation for long-term growth and know how to manage high-level processes as well as the nitty gritty details. Wondering how they do it? Here are 10 traits of successful salons and spas.
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#1 They Know Their Audience
Marketing to the right audience is half the battle when attracting new clients. The best marketing campaigns are built by understanding your clients’ (and potential clients’) needs, wants, and the best vehicle to reach them.
#2 They Are Masters of Communication
Transparency allows for strong internal and external communication. Powerful teams know how to use communication to manage conflict, build relationships with clients, solve problems, and much more.
#3 They Treat Every Customer Like a V.I.P.
The client experience is pertinent to client retention and creating loyal brand ambassadors. The most successful service-based businesses woo the heck out of their clients each and every time they visit — not just the first time.
#4 They Maximise Business Management Software
The right software can take your business to an entirely new level. Successful salons and spas know how to maximize their software to automate processes, analyse key performance metrics, and evaluate long-term growth.
#5 They Embrace Change
Whether it’s embracing new technology or implementing new processes, successful businesses must be flexible and ready to welcome change. In a fast-paced industry, adaptability is key in order to stay ahead of the competition.
#6 They Stay True to Their Brand
There’s a time and place for practical business strategies and processes, yet successful brands know how to bring their creative edge to every aspect of their business, even if it’s slightly unconventional.
#7 They Focus on Growth Indicators
Throughout our 30 years of industry experience, we’ve found that businesses that focus on growth indicators (new clients per month, new client retention, repeat client retention, frequency of visit, average ticket, and productivity) are more likely to see long-term growth than those that focus solely on increasing revenue.
#8 They Hire the Right People
Finding the right fit for your employee dynamic and business culture is critical for a growing team. Leaders in the industry understand the importance of patience and timing when searching for the best candidates.
#9 They Invest in Professional Development
Studies show that employees with access to continued education are happier, stay motivated, and more likely to stick around. Investing in professional development will set your employees AND your business up for continued success.
#10 They Make Time for Fun
Successful businesses know that in order to work hard, you must play hard. Team-building activities not only strengthen a team but having fun together outside of work can inspire creativity that circles back into your business.