It’s always better to keep the staff you have, than to continually recruit new members to replace those who have left. A salon owner should spend as much time retaining their staff as they do their clients.
. . .
The Cost of Losing Staff
If a stylist takes £1000 per week and leaves, at least 40% of (£400 per week) will leave with them.
So over 2 years: £41,600 cost to the business…
It takes 2 years to build a column for a new stylist…
Cost of wages, marketing, etc: £31,200.
Total cost over two years: £71,800.
Six Key Things You Must Do:
- Engage with them regularly
- Give regular feedback on their performance
- Ensure you know and understand everyone’s personal goals – so their work goals can take them closer to their personal goals
- Ensure the salon pay structure rewards the highest achievers significantly more than the poor performers
- Promote staff wherever possible based on performance
- Listen to your staff: the greatest gift you can give your employees is YOUR time
Nine Common Symptoms of a Sickly Salon
- Frequent complaints
- Overwhelmed feelings
- Lack of appreciation
- Resisting change
- Hoarding information
- Selfish priorities
- No-win situations
Seven Tips to a Happy and Motivated Team
- Employ staff with a great attitude
- Protect and reinforce positive behaviour
- Look for people doing well and then TELL THEM
- Dig up, deal with and defuse defuse potential negativity
- Notice your energy sappers – deal with them first
- Do more energising tasks
- Realise when it’s time to ‘move on’.
Happy staff = happy clients, and they’ll want your business to grow and succeed. Happy and motivated staff will accept that sometimes things get a bit bumpy, but will be resilient enough to work through it.
Simon Harris of mysalonmanager has been in the industry for over 40 years, owning and running a group of 16 salons with over 250 staff. In 2015 he decided to go into full time consultancy to help support other salon owners and managers to run successful and profitable businesses.
Originally by Simon Harris for Professional Hairdresser Magazine, September 2017